Elektroniktidningen has been bought from the current publisher Ingenjörsförlaget AB by a consortium of editors and the advertising sales manager. Adam Edström, editor-in-chief, is co-founding a new publishing company with the magazine’s sales manager Fredrik Söderberg and senior editors Anna Wennberg, Per Henricsson and Jan Tångring.
The new owners plan to relaunch the magazine as a “monthly glossy technology magazine” in August, when they will also relaunch the website.
At Napier we believe this is a great move for the Swedish press. The editorial teams at both Swedish titles – Elektroniktidningen and Elektronik i Norden – are both very strong, but the publications are published in similar fortnightly newspaper formats. By changing to a monthly frequency and a different format, Elektroniktidningen has given advertisers the opportunity to select the best publication format for communicating to the market.