Knorr Bremse UK Outreach to Stakeholders

Napier developed a clear, three-pillar messaging framework to help Knorr Bremse UK communicate its story across all customer touchpoints with renewed confidence, clarity, and consistency.

Client: Knorr Bremse UK

Objective: Knorr Bremse UK, a respected provider of advanced train braking systems, approached Napier for advice on how it could better communicate with its internal and external stakeholder groups.  

Activities:  A series of interviews and workshops were held with key internal stakeholders from across sales, marketing and R&D, with questions designed to paint a true picture of where Knorr Bremse’s strengths lay, where its audiences required clarity, and where any points of differentiation from its competitors could be found.  

The team at Knorr Bremse offered valuable insights, perspective and soundbites, helping shape an overall value proposition and a set of clear, usable messaging principles, focusing on three core pillars: trust, expertise and commitment. From there, specific guidance for communicating with different audience groups was outlined via a workshop to help Knorr Bremse’s marketers deliver consistency and cohesion in its marketing materials. 

Results: With a clear, actionable messaging framework in place, Napier worked with Knorr Bremse to ensure its customer touchpoints – internal documentation, presentations, website and social media – were all aligned. This resulted in a business telling its story with a renewed sense of confidence, clarity and consistency.