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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Final call for papers: Wireless Congress 2008
The organisers of Wireless Congress 2008, Elektronik magazine, has issued a call for papers. The congress will cover a huge range of wireless…
BATTERIES 2008 announces programme
The organisers of BATTERIES 2008, which will be held from 8th to 10th October 2008 in Nice, France have annouced the final programme. The 3-0day…
Selfish web users
The BBC website has a great report on the latest Jacob Neilson survey of web usage. Although the research is orientated more towards consumer than…
Paul Marsh to leave Electronics
Paul Marsh is leaving Electronics (UK) to return to Scotland, and will be replaced by John Taylor, who recently has been running his own consultancy,…
The Engineer technology & innovation awards
The Engineer magazine invites entries to its second annual awards, which are designed to recognise and reward excellence in collaboration between the…
Farnell launches title with huge circulation
Will in-house publications from distributors ever challenge mainstream electronics publications? My personal view is that this is unlikely to happen…
How should you protect attendee information?
An interesting case about data protection is reported by the Marketing Law website, where delegate lists were ultimately deemed not to be "personal…
Google changes opinion on competitive advertising
There have been many reports of the decision by Google in the UK to allow a search on a trademarked keyword to trigger a Google Adwords advert for a…
Online advertising can be unfair?
Online advertising gives more quantitative feedback than many other forms (you can count the clicks, even if you can't truely say what CTR is "good"…
SENSOR+TEST 2008 attacts almost 8000 visitors
SENSOR+TEST 2008, "the measurement fair" reports that they had 7,900 visitors and 562 exhibitors. The visitors were slightly below expectations, but…