Strategies for Marketing in the COVID-19 Crisis
Click here to register for an on-demand version of our Strategies for Marketing in the COVID-19 Crisis.
Our webinar covers:
- The different strategies you can apply in the current crisis
- How best to re-allocate existing budget
- What other companies are doing
- The five things you should do now to protect your brand
News: electronica 2020 switches to virtual format
The organisers of electronica 2020 have decided to switch the show a virtual format, cancelling the face-to-face event. This is disappointing, but not unexpected news, and shows the impact that COVID-19 is having on marketing. See our electronica 2020 blog post for more information.
A Napier Study: The Impact of COVID-19 on B2B Technology Marketing Budgets
In May 2020, Napier conducted research to understand how the COVID-19 crisis was affecting B2B Technology companies’ marketing plans, investigating the likely impact COVID-19 would have on budgets, as well as the changes in tactics that would need to be adopted in order to adapt to the crisis.
Our study highlights the budget decisions B2B marketers are making for the second half of 2020 and provides insight into:
- How B2B marketing budgets are being affected
- Key changes in the allocation of budget
- The move to focus on online activities
To download your copy of our report, please click here.
Useful Resources
- boardofinnovation.com/low-touch-economy
- https://searchengineland.com/8-takeaways-b2b-advertisers-in-time-of-covid-19-332142
- https://www.slideshare.net/HarryGuild/covid19-and-marketing-a-briefing-to-marketing-leaders
- https://www.wordstream.com/blog/ws/2020/03/18/covid-19-google-ads-data
- https://www.napierb2b.com/technology-marketing/virtual-trade-shows/
