Congratulations to German title funkschau on their 80th anniversary, which was celebrated in the 8th August issue. funkschau was one of the first trade journals for telecommunications anywhere in the world, and proved it could still innovate with the age-related discount offer for the 80th issue. An “anniversary discount” corresponding to the age of the media buyer was offered, so a 35 year-old would get a 35 percent discount, a 40 year-old 40 percent, etc. I think promotions such as these are great fun, and would love to see more of them.
funkschau didn’t extend the discount to decision makers older than 100, who would otherwise have been paid to advertise. Sadly we have no news on the oldest media buyer to take advantage of the offer, nor whether any media buyers aged over 100 decided to sue for age discrimination!