Running Targeted Email Campaigns Across Europe

Delivering targeted email campaigns that delivered 8%+ CTRs, boosted engagement, and expanded success across Europe.

Client

ACAL Technology

Objective

Continue ongoing email marketing campaigns in the UK and achieve success with European newsletters by making best use of ACAL’s in-house database.

Activities

Napier has continued to maximise the use of contacts from ACAL’s Netsuite database, through the creation of regular email newsletters featuring a number of ACAL’s franchises, together with ad-hoc emails highlighting new lines and promotions. ACAL’s European subsidiaries are also beginning to greater utilise Napier’s email service by including a range of successful UK stories within their newsletters.

Results

The campaigns have fostered ongoing customer relationships, through an active, permission-based database. Click through rates exceed 8% per newsletter, with responses significantly increasing when incentives are offered. New customers have been acquired through the programme, which has now been rolled out across ACAL’s European operations.