Objective: To create a multilingual website (Chinese and English) to promote LEM’s products for energy-efficient Smart Cities.
Activities: Napier developed a WordPress-based website to promote LEM’s products and hosted it in Hong Kong to optimise SEO and availability in mainland China. We also created a system to automatically generate newsletters from the blog on the site.
Results: The site, Lemcity.com, has proven to be very successful, attracting strong traffic from around the world, particularly China due to the search engine optimisation work, as well as generating leads through the newsletter subscription. The simple CMS allows LEM to update the site, minimising ongoing costs of updating and maintaining content.