Marketing ROI Calculator

One of the things our clients often want to understand is the ROI of particular campaigns. We’ve built a simple calculator that allows you to calculate the potential increase in profit and ROI for a campaign where you can estimate its impact on the sales funnel.

Feel free to play with the calculator below and let us know what you think. We’re planning to update the calculator with additional functionality on a regular basis.

Napier Return on Investment Calculator
Current Marketing Funnel (annual)
Website Visitors
Contacts Generated
MQLs
SQLs
Customers
Current Conversions
Visitors to Contacts
%
Contacts to MQLs
%
MQLs to SQLs
%
SQLs to Customer
%
Reset to Typical
Target Performance
Increase in website visitors
%
Visitors to Contacts
%
Contacts to MQLs
%
MQLs to SQLs
%
SQLs to Customer
%
Reset to Current
Revenue
Revenue Per Customer
Profit Margin
%
Profit Per Customer
Campaign Investment
Marketing budget invested
Return on Investment
Calculate
 
Total Annual Investment
 
Additional Customers Gained
 
Increase in Annual Profit
 
Return on Investment
 
%