Search Engine Marketing (SEM)

Get to the top of Google (or Bing, or DuckDuckGo, or…) Paid search engine marketing is one of the most effective ways to identify and capitalise on users’ intent signals, so any effective online marketing strategy should include search engine marketing (SEM). SEM consists of ads that are displayed when users search for a keyword, with the largest platform being Google’s AdWords. SEM campaigns and search marketing strategy are perfect for promoting your product or service and are a great tactic for getting ahead of the competition.

Be seen and get your message heard

Prospects are much more savvy at searching the web nowadays and SEM will help to get more eyes on your business. SEM only costs you money when someone clicks your advert, also called pay-per-click. Our PPC campaigns maximise your visibility by targeting your most effective keywords. We work with clients to drive traffic to specific landing pages that generate high quality leads.

Wide Range of SEM Services

Just some of our B2B technology SEM activities include

  • Keyword research
  • PPC (Google Adwords) campaign management
  • Landing page development and testing
  • Analysis and reporting

Optimised Search Engine Marketing Campaigns

Creating a SEM campaign is straightforward, but optimizing the campaign is difficult. Napier ensures you target the right keywords with optimized adverts, and ensure that you bid the amount to get the best results from your campaign.

Want to hear how our search engine marketing services will help drive sales-ready leads that deliver a fantastic ROI? Get in touch, we’d love to hear from you.

How we deliver the service

From identifying keywords, including finding the best value in the long-tail, to analysing results to enhance the campaign, Napier offers a complete SEM service. Our knowledge of your market is a crucial factor in ensuring success as keyword tools struggle to deliver the right phrases for a specialist audience. By working closely with you, we ensure your campaign is designed to precisely target your audience.

What makes us different

  • Technical expertise lets us find the right keywords for your campaign
  • Copywriters who specialise in generating adverts for your audience
  • Support for all B2B tech campaigns, from high-targeted small scale to large SEM campaigns