Welcome to the History of Napier! As 2024 has marked the celebration of 40 years we wanted to share some key moments in history. Not just from Napier, but also from the marketing and technology landscape. Check out the highlights of the last 40 years below!

The History of Napier

Napier Was Launched

Launched in 1984, Napier was one of the first agencies in Europe to specialise in the electronics market, subsequently expanding to help clients in a range of B2B technology sectors.

First Mobile Phone Call in the UK

The first mobile phone call in the UK was made by Michael Harrison who called his father at midnight on the 1st of January, 1985.

Headquarters Moved to Chichester

Napier’s founders, Laurie and Veronica, moved Napier’s headquarters from London to Chichester. Today we have offices in Chichester, London, Keele and the USA.

Microchip Starts Working with Napier

We started working with Microchip, provider of smart, connected and secure embedded control solutions, over 30 years ago, making them our longest-running client.

Suzy Joined the Napier Team

Suzy Kenyon joined Napier bringing her extensive experience of technical B2B marketing within the electronics components sector.

First Ever Web Browser and Website Released

The first ever website was dedicated to the World Wide Web project itself and ran on a NeXT computer at the European Organization for Nuclear Research, CERN.

Content Marketing Was Coined

By 1996, companies had started to promote their products digitally and the phrase “content marketing” was used during a roundtable at the American society for newspaper editors.

AdKnowledge Launches Ad Retargeting

Adknowledge, a digital advertising technology company, launches ad retargeting, allowing users to recapture potential leads.

First Marketing Automation Platform

Originally created as a chatbot, Eloqua became the first marketing automation platform, tracking leads and buying signals, using digital channels like the web and email.

Launch of Google AdWords

Google initially managed all advertisers’ campaigns themselves before introducing a self-service AdWords portal for small businesses.

Napier is Taken Over by Mike and Suzy

In 2001 Mike acquired Napier with Suzy. Since that time he has directed major PR and marketing programmes for a wide range of technology clients.

First Embedded World
First Embedded World

The first embedded world was held in Nuremberg Germany, hosting professionals and companies from the embedded industry.

LinkedIn Was Launched

LinkedIn, the world’s largest professional network, began in co-founder Reid Hoffman’s living room in 2002 and was officially launched 2003.

Facebook Was Founded

The social networking platform Facebook, was founded by four Harvard University students in 2004.

Google Analytics Was Launched

Google Analytics was launched allowing users to track and report on website activity.

YouTube Was Launched

The first video published to video sharing platform YouTube, was titled “Me at the Zoo” and featured Jawed Karim, co-founder of YouTube.

The Hashtag Was Invented

The # symbol dates back as far as Roman times. It was first used on social media by American blogger, Chris Messina, in a 2007 tweet.

Napier Becomes PRCA Accredited

The Public Relations and Communications Association is the world’s largest and most influential PR professional body – challenging, supporting, and raising standards.

Peter Bush Communications Acquired

Napier acquired Peter Bush Communications, a PR and Marketing business, in 2015, increasing Napier’s portfolio of great clients and team members.

Armitage Communications Acquired

Specialist high-tech PR and Marketing agency, Armitage Communications, is acquired by Napier.

Napier Becomes Employee Owned

Napier became an employee-owned business in 2022. This means that – through a trust – everyone employed by us has ownership of the company.

Neesham Public Relations Acquired

Neesham Public Relations, specialists in the Electronics and AV industry, is acquired by Napier.

Napier Celebrates 40 Years

2024 marks 40 years since Napier was launched. On Thursday 23rd May, the team will celebrate with our clients and members of the media at the Science Museum in London.