At Napier we keep a close eye on market forecasts for our clients. We’ve probably heard all the jokes about the reliability of analyst forecasts. But we had to smile when we saw the very different ways that the recent SIA report was interpreted. David Manners told readers of Electronics Weekly “Chip market on track for 28% growth” – surely great news for the industry. Electronic News, however, reported “SIA: Chip Sales Growth Slows”. As both titles are published by Reed Electronics Group, does this mean that European are more optimistic than Americans? Incidently David Manners is a frequent contributor to Electronic News.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

    View all posts