At Napier we keep a close eye on market forecasts for our clients. We’ve probably heard all the jokes about the reliability of analyst forecasts. But we had to smile when we saw the very different ways that the recent SIA report was interpreted. David Manners told readers of Electronics Weekly “Chip market on track for 28% growth” – surely great news for the industry. Electronic News, however, reported “SIA: Chip Sales Growth Slows”. As both titles are published by Reed Electronics Group, does this mean that European are more optimistic than Americans? Incidently David Manners is a frequent contributor to Electronic News.
