Hanser, publishers of Mechatronik and Automotive Electronics and Systems, is to launch an automotive website www.hanser-automotive.de. The site will be launched in conjunction with channel-e, who will provide the technology.
Unlike the launch from MTP, the German market is already pretty crowed (although it is bigger than the UK). Despite this, we believe that this launch really makes sense: it will complement Automotive Electronics and Systems, and by taking the brave decision to not use in-house web technology, Hanser has been able to pick the proven effective technology that underpins channel-e.