JupiterResearch, one of the leading online marketing research companies thinks that European online ad spending will double by 2009 to €4.7 billion from around €2.1 billion in 2004. In 2005 they expect to see a 29% increase to €2.7 billion. Furthermore they expect that pricing will rise as the spend increases.

Although this trend is likely to be reflected in the electronics industry, we see a somewhat different situation. With the high cost of generating frequent, compelling content, and limited audience (compared with consumer sites), we believe that whilst smaller sites will continue to successfully address specific niche topics and countries, it will be the larger sites that dominate the online landscape. Call Napier to find out which sites we believe will be the winners in the next four years.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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