Reed Electronics Group has launched Product Showcase eNewsletters tied to EPN and CIE. Apparently this idea of sending subscribers an email that consists only of ads is in fact “paid for product news emailed to a requested / opt-in email database”!

Targeting a pan-European audience is pretty cost effective – working out at just over €51 per thousand for the 22K circulation, but the CIE email – with only 5.5K recipients – is more than twice as costly per recipient, at over €136 per thousand. Ouch!

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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