ED Europe has finally announced that their European sales will be handled by Alistair Swift, who has formed a media representation company ASA Media. This is great news for the publication, as Alistair is well known for the job he did supporting some of the Weka electronics magazines in Germany, and the lack of anyone to sell space in the title has resulted in some very thin issues. Alistair will also be representing Penton’s US electronics titles in Europe.