In an interesting response to EPD’s announcement that it will move to BPA circulation audits, New Electronics and the ABC have started contacted advertisers to explain misunderstandings about the difference between the ABC and BPA audits. The BPA is generally recognised as the more demanding audit, but we are trying to set up a meeting with ABC, and will post the information we find on Napier News.

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  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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