It takes an American to explain European Union law! We thought that the MarketingProfs.com article on the laws surrounding email marketing in Europe was a great summary of the rules, which are now 1 year old (isn’t it worrying that people are still trying to explain this one year on?). Once you’ve read this, and ensured you are legal, you might want to read their “Simple, Honest Business Email” article to find out how to make those campaigns more effective. Note that you need to complete a registration form to read these articles.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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