It takes an American to explain European Union law! We thought that the article on the laws surrounding email marketing in Europe was a great summary of the rules, which are now 1 year old (isn’t it worrying that people are still trying to explain this one year on?). Once you’ve read this, and ensured you are legal, you might want to read their “Simple, Honest Business Email” article to find out how to make those campaigns more effective. Note that you need to complete a registration form to read these articles.