The latest German readership study for the electronics media – LA ELFA 2005 – is now complete, and results are available at This controversial study, again shows leadership for Markt & Technik and Elektronik in this market. Probably not a huge surprise, but the lack of support from other publishers really means that this study needs to be treated as research conducted by Weka, and not truely independant figures. For an impartial view on what the results mean, contact Napier.