ED Europe has battled through several problems this year, held together by the good editorial written by Paul Whytock. Momentum was lost when the publication was transferred to Penton USA, and now the publishers have decided to make the title an online-only, formatted specifically for reading onscreen. As part of the move, the magazine will not take display advertising, but will instead offer short text adverts.
It’s actually really good to see a postive move by this title. The print advertising has been weak, and it is unclear whether this situation would ever improve. With titles such as Electronics Weekly offering strong electronic versions and several very well used websites, this move may make ED Europe the first successful online magazine in the European electronics industry.