Probably because of the continued strength of the European printed media, some people believe that Europeans “don’t do online”. In fact at Napier we know that Europeans are actually responsible for consuming much of the information about the industry that is available online and offline. One surprise: despite obvious preferences for local news, the language barrier for people outside of the UK and the minimal European content on the site, EDN’s latest traffic figures show the number of European visitors to EDN.com to be three quarters of the number of American visitors. For more surprises about how European engineers get information contact Napier.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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