We recently set a group of University students the challenge of finding out how important online is for European electronics publishers. We can all see the trend towards online, but it’s sometimes easy to get carried away with the hype, and forget that the reality is that most revenue is still for print adverts.
It was fascinating to see some complete outsiders – who were experts in media, but unfamiliar with our industry – take a view of our industry, and see how they managed to assess the revenue of online and print magazines. Their final conclusions suggest that online still lags a long way behind print in terms of revenue for the industry.
If you want to know more, contact us to request a copy of the final report, which should be completed by the end of May.