The LA ELFA 07/08 data has been fed into an online tool for marketers allowing them to select their target audience, and get readers hp figures based upon the LA ELFA survey. Putting the data in this tool is a great way for Weka to market their titles, and the online interface is simple and easy to use (although we had some problems with 404 errors). Whatever your view on the accuracy of the survey, we liked the tool, and the results are a great way to start discussion on your next advertising strategy.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Germany and German Tech Publications Research for B2B Technology Marketers