The LA ELFA 07/08 data has been fed into an online tool for marketers allowing them to select their target audience, and get readers hp figures based upon the LA ELFA survey. Putting the data in this tool is a great way for Weka to market their titles, and the online interface is simple and easy to use (although we had some problems with 404 errors). Whatever your view on the accuracy of the survey, we liked the tool, and the results are a great way to start discussion on your next advertising strategy.