Last night the IET held a launch party for Engineering and Technology (E&T), their new flagship title that now integrates the various IET vertical titles. Apart from a great evening (a party with vodka jelly and a chocolate fountain!) the new title really impressed us. Somehow the magazine has managed to cover an incredibly diverse range of engineering subjects at a level all engineers can understand, without making the editorial superficial. The articles are long and in-depth, and the content remains strongly orientated towards electronics. The design is fabulous, and must make E&T a contender for the best looking technical magazine.

Of course the circulation of 150000 means that most electronics industry advertisers will only be targeting a small proportion of the readership, yet with a reletively low cost-per-thousand readers, this may not matter. Contact Napier to find out more about the new E&T.