Last night the IET held a launch party for Engineering and Technology (E&T), their new flagship title that now integrates the various IET vertical titles. Apart from a great evening (a party with vodka jelly and a chocolate fountain!) the new title really impressed us. Somehow the magazine has managed to cover an incredibly diverse range of engineering subjects at a level all engineers can understand, without making the editorial superficial. The articles are long and in-depth, and the content remains strongly orientated towards electronics. The design is fabulous, and must make E&T a contender for the best looking technical magazine.

Of course the circulation of 150000 means that most electronics industry advertisers will only be targeting a small proportion of the readership, yet with a reletively low cost-per-thousand readers, this may not matter. Contact Napier to find out more about the new E&T.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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UK and British Technology Publications