Elektroniktidningen has launched an electronic version of the magazine. They’re using the E-Magin reader, which gives pretty page-turning effects, and seems to load pretty quickly, although it doesn’t seem to offer a facility to save articles as PDFs. Interstingly the electronic magazine is available with a single click from the magazine’s internet home page, increasing the possible readership (although this will be completely uncontrolled circulation). I’m a big believer in electronic versions of magazines playing an important role in the future of the European electronics media, andit’s good to see more and more publishers offering the electronic option.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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