The organisers of the Embedded Systems Show have heard the maxim that “engineers just can’t resist taking things apart”, and have responded by introducing the TechInsights live teardowns to the show. The Estes Micro-Tiger RC Helicopter and the X-Box Steering Wheel will be pulled apart by TechInsights “teardown experts” to reveal the “techniques and technologies that bring these products to life. The teardowns are a regular feature of TechInsights shows in the US and should prove a popular addition to the UK event.

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  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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