Nick Walker has been signed as the SupplyFrame sales representative for Europe. SupplyFrame claims to be “the largest and fastest growing content and advertising network dedicated to the information needs of design engineers and procurement professionals in the electronics industry.” Their traffic figures are certainly impressive, but the most shocking thing is how they have “got” the importance of promoting traffic figures whereas the large publishers seem to be way behind (I hate to point this out, but seems to want to hide their figures, and if you go to, the figures for the US site are somewhat unhelpfully from April 2007!).