I cringed when I saw that the organisers of CeBIT were using “Webciety” as a “trend topic” for 2009. Maybe I’m not young and trendy enough to understand, but the term just sounds horrible. I can understand that there is a benefit of creating a word, as Google should (and today it does) return the CeBIT site as the first result for “webciety”, although you need people to want to search for the term. I was also amused to see in the email I received today from the organisers that even after explaining that the word is based on “web” and “society” (if you feel you need to explain it, then perhaps it isn’t a great term) they preferred to use “web society” than “webciety” later in the email!