I was very disappointed to see that ElectronicWorld Publishing has decided that
‘all press releases are now subject to a €50 charge for administration and handling, unless the client is signed up for our “Platinum PR Subscription”‘
I do sympathise with publications that are struggling to make ends meet in the current economic climate, but I’m not sure that turning your site into advertorial content is going to be a sustainable business model. In the past I’ve written about my disappointment when websites charge for images. Charging for editorial is another step down a very slippery slope.
Pity they don’t say at the top of the page, “These are not the most interesting press releases we have received, just the ones that people paid for us to run.”
d