I’ve just heard that DFA Media has acquired ‘Power Electronics Europe’ magazine and website. It’s good to see that there is support for Power Electronics Europe (PEE), which has been around since 1999. Today PEE is in a very difficult situation with three pan-European power titles fighting for limited advertising budget.

Many of the marketing managers who deal with PEE will also know DFA Media Ltd, which publishes the industrial and manufacturing titles ‘Drives and Controls’, ‘Hydraulics and Pneumatics’ and ‘Plant and Works Engineering’. It also organises biennial exhibitions at the NEC, ‘Drives and Controls’, ‘IFPEX’ (The International Fluid Power Exhibition), ‘Airtech’ and ‘Plant and Works’ as well as hosting seminars and managing websites.

This has to be a good move for PEE, and possibly explains why they have been rather quiet in recent months – at least from an advertising sales point of view. I’m still surprised that three power titles can continue to survive in Europe, and am delighted that DFA Media is showing support for PEE. I really hope that the great resources of DFA Media will help to develop the magazine so it is in a great position when the economy finally improves.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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