The web portal for the Italian magazines Elettronica Oggi. EO News and EO Embedded (as well as several other automation, mechanical, energy and environment titles), ilb2b.it has been relaunched. I’m really pleased to see that the site takes advantage of social media opportunities, with space for comments on stories as well as easy links to share the content on social networking sites from Twitter to Digg.
The publishers promise future enhancements, the most interesting of which is the opportunity to launch digital titles hosted on the portal – such as EO Web – as well as web seminars, forums and the possibility of pay-per-service. Pay-per-service is particularly interesting as it offers a new revenue stream for publishers, and I will be keen to see if the portal can make this approach a viable commercial venture.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Digital Magazines and Print Publications Italy and Italian Publications