The organisers of SENSOR+TEST 2009 have announced that they attracted 537 exhibitors and “approx.” 7000 visitors. The exhibitors number compares well against the 562 exhibitors in 2008, but the visitors have dropped by about 11% from the 7900 visitors in 2008.

Given the state of the economy, the attendance is not a bad result. interestingly the organisers come up with a very positive spin in their press release, claiming “In times such as these, when companies uphold a strict travel policy, often only employees with concrete projects are allowed to go to trade fairs. Thus exhibitors confirmed that the high quality of the visitors has increased even more, resulting in discussions at the stands that related to very concrete projects.”

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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