With the limited advertising revenue available in any downturn, I’m always interested to see how publications can continue to deliver the high-quality editorial that the readers demand whilst keeping control of costs. I was pleased to see that Channel-e and elektor Verlag have partnered, with Channel-e producing two specials for elector. The first deals with microcontrollers (November) and the second with LEDs (December). It’s great that different publishers can work together to ensure they continue to deliver great editorial, and I will be watching the results of this partnership closely.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Germany and German Tech Publications