EPD has launched a white papers section on the EPDonthenet.net website. The new section allows engineers to run a keyword search for white papers, something that I’m sure will be an interesting service. Although Google remains the first port of call for many engineers looking for technical information, the need for specific, detailed information often means they end up searching several manufacturers’ sites. If the service takes off it could provide a valuable resource for engineers as well as an efficient way to promote products. As hosting is free, I see no reasons why companies would not choose to include their white papers on the EPD website.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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