Despite the recent gloomy news about trade show attendance, it is clear that companies in our sector still believe that events are a great promotional vehicle. The organisers of DATE 2010, which will be held from 8th to 12th March in the Dresden Congress Centre, Germany, have announced a record number of submissions for the event, with 980 papers submitted for consideration. Hopefully this is a sign of confidence, not only in conferences and trade shows, but also in the likelihood of recovery for both the industry and the economy in general.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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