Elektor and Circuit Cellar have announced a “strategic partnership”, which, in plain language is an acquisition of Circuit Cellar by the publisher of Elektor. This is a great move by Elektor making it the primary “hobbyist” publisher on both sides of the Atlantic.
Although the editorial in both publications is apparently targeted towards hobbyists, it’s very clear that a large proportion of the readership of the titles is professional engineers who love the tips, tricks and circuit ideas. Elektor is now twice as big as it was in 2006, with impressive annual sales of €10 million, a result of strong organic growth as well as this acquision.
I got the following response in reply to the post from Wisse Hettinga. I think this is fair comment, and certainly wouldn’t suggest that professional engineers don’t read these titles.
I am afraid that circuit cellar will loose the quality of articles, as elektor seams to favor on projects were they sell programed parts and/or sub assemblies, treating the articled very superficially on the circuit/software theory.
They spend more of the written articles explaining how to assemble and not why and how it works.