We’ve recently completed a great project with ACAL: we co-sponsored a project at the University of Chichester where students were asked to produce viral videos about ACAL. Could these creative students make electronics funny? You can find out on the ACALTech YouTube channel – look out for these videos that were all part of the project:

  • The Dating Game
  • The Evolution of Electronic Design
  • Not Just Any Component
  • The Personal Touch
  • The Machines are Talking!
  • The Switch Specialist
  • Those Electronics Are A Nightmare

Let me know what you think of these videos: are they funny? Will they go viral? Can electronics ever make you laugh? I strongly believe that electronics is fun (I used to be a design engineer), and that video will be an increasingly important marketing medium in our industry. If you have an idea for a video project – whether it’s a funny viral, an in-depth technical presentation or a video case study – why not contact Napier to find out how we can help?

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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