It’s not often I write about media packs, but the new EDN Europe media information is worthy of comment. The circulation is up to 19K – it’s great to see the number of readers recovering after what seemed a rather hurried transition to all-digital distribution. The new media pack is also the first I’ve seen in our industry with embedded video. I think that the magazine did a pretty good job on the videos – managing to include useful information that might otherwise have not made the document, whilst avoiding a tone of desperate pleading for adverts!
To be serious for a moment, I have been very impressed with the way that EDN Europe has incorporated video into their digital editions, and I’m also a huge fan of the Ceros platform they use. Not only does it produce a great rich-media document that opens quickly, but I can also download a very workable PDF version of the media pack.