You’ll sometimes hear the comment that publications in Sweden and Finland exist only to allow overseas companies to sell to the big customers in the region such as Nokia, Ericsson, ABB and Saab. It’s not true – at least according to Electroniktidningen, who has appointed Anne-Charlotte Sparrvik as sales manager for the region.
This has to be good news, reflecting the view of the publication that the market is recovering. Perhaps more interestingly they also cite a rapid growth in online advertising, which local clients have adopted in growing numbers over the last six months.
It’s great to see ETN doing so well, and from my point of view I’m delighted to be able to post such a positive story on Napier News after a fairly depressing time in the industry.