When the from former Philips Centre for Technical Training stopped running training course, Techwatch, the publishers of Bits&Chips and Mechatronica, saw an opportunity, and now the company is partnering with training companies Sioux and T2Prof to deliver course about system architecture, electronics and optics.

Publishers are looking for new revenue sources, and I think that promoting technical training courses makes a lot of sense. Techwatch is able to reach potential attendees to sell the courses, leaving the trainers to concentrate on what they do best – technical training. Although the withdrawal from the market of the incumbent provider presented a unique opportunity, it will be interesting to see if any other publishers expand their relationships with training companies.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

    View all posts
Netherlands and Dutch Technology Publications Shows and Events for B2B Tech