I loved Graham Pitcher’s intro to the New Electronics email newsletter, where he asks why German trade shows are so successful, whereas those in the UK [and in many other countries] struggle. He asks:

Is it because engineers have too much work? Do they not care about topping their knowledge up? Do employers suspect their employees of ‘goofing off’ if they do go? And do prospective exhibitors back off because they believe they’ll be taking most of their freebies back to the office?

I’d love to know what you think: do British engineers really have more work than their counterparts in Germany, or is there another reason for them to stay in the office rather than attend a show?

+44 (0) 1243 531123