Are you thinking about adding social media to your mix of marketing activities, or are you already active in social media and disappointed with the results. Zoe recently brought her social media experience and expertise to Napier and has already recorded three videos that will help you run social media campaigns that produce tangible results.
The first video is an introduction to social media, that is ideal if you’re thinking about getting into social media marketing for the first time.
If you’ve experimented with social media, and want to develop a plan to include social media in your campaigns, Zoe’s second video gives you four steps to a great social media strategy.
Perhaps you’ve already been active in social media marketing, but are disappointed with the results? Zoe’s third video explains why setting objectives is so important
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Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Social Media for B2B Marketers Video Marketing in B2B Technology