I’m so impressed by ELEKTRONIKPRAXIS’ decision to devote issue 18 to the famine in East Africa. Times are really tough for publications, and for Vogel to find all the printing, paper and postage costs for the issue so that every Euro of advertising revenue is given to charity is hugely impressive. With special rates, the “Electronic aid” special issue is a great opportunity for advertisers to benefit from helping a hugely important cause.
I really hope this can become an annual special issue for ELEKTRONIKPRAXIS, and that companies that start working with the magazine because they like the charitable approach will recognise the benefits of advertising and place an annual schedule. In the corporate world there are too many charitable activities that are done “on the cheap” and therefore I’m very impressed with the no compromise approach taken by ELEKTRONIKPRAXIS. It would be great to see other publications follow their lead.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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