As more publications move online, successful PR campaigns need to fulfill the requirements of channel, which includes making the most of the opportunity that video can present. Key publications such as Computing have already launched a video component for discussion of key issues on their site, and the use of video as an integral part of PR campaigns is only going to increase as a way to feed content-hungry social networks and deliver added value to editors.

“We’ve seen a significant growth in the use of video in B2B marketing, but some companies are allowing poor quality production to reduce the effectiveness of their campaigns,” said Mike Maynard, Managing Director of Napier. “This new studio equipment allows clients to produce high-quality content that will enhance their brand and deliver great results.”
In addition to producing client videos, the new studio will also be used for training clients in video marketing techniques. The portable equipment can also be used on location, allowing clients to record professional-quality video at their offices or to film customer case studies on site.
The studio is located in Napier’s Chichester offices and includes energy efficient lighting for video production, a variety of backdrops including a green screen and professional recording and editing capabilities.
Napier’s video editing suite allows clients to take away a first cut of the edited video on the day of filming, and the experienced Napier design team can also create bespoke title sequences and digital backdrops with animation. The facility is already being used to create online video content for websites, YouTube channels and video blogs.