Awards are an important part of B2B technology PR and marketing, and we’re delighted that Panasas and Microchip both recently won awards. As any experience PR professional knows, it’s not just the product that is important: getting the entry right is essential if you want to win an award. So we’ve put together a short guide to writing winning award entries. Hopefully it will help improve your chances of getting the recognition you deserve the next time you write an entry!