Fredrik Soderberg has been a popular figure amongst the European media. He has spend 10 years selling advertising in Elektroniktidningen, and was a co-owner of the publication (together with the editors) for more that half of this time. Today, however, he is moving to be Event Manager at the newly built football stadium in Stockholm, Swedbank Arena. We’d like to wish him the best of luck in his new role, and welcome his replacement, Anne-Charlotte Sparrvik, who has been working at Elektroniktidningen with Fredrik, so she will be completely up-to-speed from day one.