Surely it’s now time to dispel the myth that the internet will kill off trade shows. The organisers of Embedded World announced this year’s event was the most successful in the history of the show, with 22,262 trade visitors (up 17% on last year) and 872 exhibitors (9% more than 2011). Without doubt the show was well attended, and even with the new, more spacious layout the gangways were crowded. The student day attracted over 1000 students, but this didn’t turn into the “freebie fest” seen at other events that encourage student attendance: in fact the Thursday remained busy with trade visitors and most of our clients said they met some great potential customers on this day.

Embedded World 2012So congratulations to the organisers of the event: it was clearly a success. There is just one thing I’d ask for next year: please do a better job of looking after the journalists! They promote the event, and are a major factor in the show’s success, so don’t make them walk miles from the U-Bahn to the press office, make sure that there is enough food at lunchtime, and please sort out the differences you have with publishers so all the major German electronics titles are properly represented at the event.

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