You’ve got to be good to be able to survive as a publisher in today’s challenging market, and if you are focused on a niche, then you need to be outstanding. Interference Technology is a great example of how focus can produce results: their international journal of electromagnetic compatibility (EMC) is well known, and recently they have launched a new website that features a comprehensive EMC Buyers’ Guide and a channel focused entirely on European content, as well as technical, news and product articles.