You’ve got to be good to be able to survive as a publisher in today’s challenging market, and if you are focused on a niche, then you need to be outstanding. Interference Technology is a great example of how focus can produce results: their international journal of electromagnetic compatibility (EMC) is well known, and recently they have launched a new website that features a comprehensive EMC Buyers’ Guide and a channel focused entirely on European content, as well as technical, news and product articles.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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USA and American Publications Websites for B2B Technology