Engineers sit in front of workstations for most of the day, so I don’t need to worry about them reading email on mobile devices, right? Wrong! We conducted research in partnership with the University of Chichester that showed a quarter of European electronics engineers are using mobile phones to access their email. Furthermore the engineers that use mobile email find the screen size a challenge when reading marketing emails and find direct emails more intrusive. Download our white paper to find out more about the impact of mobile phones on marketing campaigns to European engineers (sorry white paper no longer available – contact us for more information).

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Research for B2B Technology Marketers