alix-paultreIt was only back in May that Power Systems Design hired Gail Purves and promoted Joshua Israelson to Editor-in-Chief. Seven months, however, is a long time in publishing. Both Gail and Joshua have left to be replaced by Alix Paultre.

Alix’s career to date has been impressive, with roles spanning Electronics Products, Electronic Component News, Medical Design Technology, and Wireless Design and Development. He was the Editorial Director, Design Group at Advantage Business Media, and in 2011 he helped to secure ECNmag.com recognition as a “Top 10 Best Media Site” by BtB magazine. Most recently Alix was Director of Marketing & Communications at Globtek Inc.

Jim Graham, Publishing Director of PSD explained how the appointment was driven by PSD’s strategy. He told me, “Our strategy for 2013 and beyond is to develop enhanced web content to include podcasts, videos, daily newsletters and design centers. We needed someone with strengths in this area which Alix brings to the table.”

I’ll be interested to see how this change of team impacts the publication. In Europe the three main power titles (PEE, Bodo’s Power and PSDE) have all focussed on print, offering only a limited web presence. If PSDE moves its focus to online, will the other two titles follow suit? And if they don’t, how long can publications continue to get a large proportion of their revenues from print?

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

    View all posts