There’s an interesting new website that should be launching very soon, softei.com. The site is different from the normal technical content-driven trade media as it aims to "provide those who purchase and specify electronic components, instruments, software, machinery and services with details of special offers and promotions from around the globe".

This is a nice idea, which will no doubt give purchasers an opportunity to find ways to save money during production, as well as providing engineers with development kit deals. The site’s editor is Caroline Hayes and the company’s managing director is Andy Pratt, so there is no shortage of experience behind this venture.

UPDATE – 24th April – the site is now live!

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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